Beryl Choo

Managing Director 

As Founder and MD of the Consultancy, Beryl has focused on the issues confronting Companies, seeking to develop business at home or in in the export market place. Descoberta Pte Ltd is a multi-disciplinary Practice, with a talented team providing solutions to problems faced by companies in a growth phase or those with severe and unexpected problems. The Practice has developed market entry strategies for Japanese, Chinese, Singaporean & European companies operating in sectors as diverse as F&B, textiles, and blockchain product verification. Beryl's background in Training & Development, Languages & Soft Skills and Education have enabled her and the Practice team to define and apply knowledge-based solutions for Companies expanding their operations across the Asia Pacific Region.  Working with an associate UK Practice, Beryl and the team are able to provide support for companies wishing to expand into Europe or the Middle East.

Daniel Alves


Daniel has had a 20-year career in logistics and hospitality with his major focus being on the restaurant and food trade sectors. Daniel’s expertise in developing market entry strategies for various European companies and restaurants started in 2006; thereafter he went on to use that expertise in food business consultations throughout Asia. Daniel has worked with Oum Café in Macau, the Tasca, Vinoza & Voyager restaurants in Taipei; in each case helping the businesses move from concept to operation. Daniel is currently providing foodservice consultations to foreign investors in China, various regional restaurant start-ups and international events such as Formula 1, in Singapore. Daniel also represents prestige wineries from his birth country, Portugal in addition to premium beverages brands of Europe. Daniel works with the goal of helping brands and businesses grow realistically in strategic phases.

Bill McKeown

U.K. partner

William (Bill) McKeown, gained international commercial experience through work conducted on the ground in over 30 countries throughout Europe, the Middle East, Asia, and Australasia.  In fulfilling his various management roles, Bill became resident at various times in Oman, UAE, Saudi Arabia, China, Hong Kong, Malaysia & Singapore. Bill held a Vice President’s position with responsibility for all direct sales, an extensive distributor & sub-distributor operation (some 3000 number in India alone), regional supply chain and various factory operations in North & South East Asia, the Indian Sub-Continent and Australasia. 

Working at a senior level in the construction chemical field Bill became adept at solving complex problems and now, drawing on his extensive commercial and field experience, is able to provide Corporate Defence solutions and wide range of commercial Due Diligence services to Clients of the Practice.